The gummy industry has boomed over the last few years, and it isn’t forecasted to slow down soon. More consumers are opting for gummy products than ever before. This change in consumer behavior has become apparent in various industries, from health & fitness to nutraceutical & apoptogenic treatments. If you want to stay ahead in this industry, you must keep in tune with the current trends & consumer expectations. But what exactly are the current gummy formulation trends?

Wellness Gummies 

The health & wellness industry was one of the first to experience growing demand for gummy supplements. As the years have passed, gummy vitamin products have evolved from simple kids’ multivitamins to collagen, melatonin, and multi-supplement options. However, just like any constantly changing industry, there is always something new around the corner.

There has been a major shift in demand for the way we consume protein. Gone are the days of eating protein bars and chicken breasts. People are beginning to crave a quick fix to their protein needs, and the gummy industry is answering. We have already seen an uptick in the demand for gummy protein formulas, which will continue to gain popularity. Another major player developing in the gummy industry is PMS gummy supplements. Let’s face it, nobody likes PMS, but adding a gummy into the mix can help it suck a little less. It is imperative to develop a formula that tastes great and offers myriad benefits to combat period-related symptoms. There is currently some competition in the period gummy market, but it is set to increase as this trend grows in 2022. It’s best to get your custom wellness gummy formula started sooner rather than later.

Custom Gummies are Key

In a fast-growing industry, it becomes more and more challenging to be the brand that stands out. How do certain companies capture the consumer’s attention so well? The answer is more straightforward than you’d think. They have gone the extra mile to differentiate in their flavor, shape or benefits. Brands that can offer something custom & unique will find it easier to capture and sustain the consumers’ interest. Ditch the dome-shaped berry gummy and dive into custom gummy shapes & formulas. 

Custom gummies give you an edge over your competitors. Most manufacturers focus on developing the perfect supplement but forget to factor in flavor and shape. Developing differentiating factors will become the key to success as the industry grows. Setting yourself apart is easier with quality custom gummy formulas and professional-grade custom silicone gummy molds.

Adapting to Adaptogens

The demand for adaptogen & nutraceutical supplements has been on the rise. With this increased demand, there has come a new opportunity for adaptogen gummy and nutraceutical gummy formulas. The benefits of ingredients like turmeric and ashwagandha are hard to ignore, but incorporating these into your daily routine can be a struggle. Hence, the rise in supplement-based options, which are now trending toward gummy products. 

Adults are reaching for the gummy option more than ever. The inner child in all of us awakens when we consume our bland nutrients in new and exciting ways. The gummy industry has expanded to involve modern trends toward health and wellness. Gone are the days of swallowing ten different supplements. Consumers are ready to reinstate fun in their routine, and gummy products have been the easiest way to make it happen. 

So, how can you incorporate these trends in 2022? Working with a manufacturer that shares your vision for innovation is essential when opting for a customised gummy. At Endose, it’s our mission to bring your custom gummy dreams to life. No idea is too out of the box to be considered. We can help you fine-tune custom candy designs using 3D modelling and printing technology. Another tip, skip the formulation trial and error by working with custom formula experts. They will be able to help you incorporate the active ingredients while developing a delicious flavor. The confection experts at Endose have over ten years of experience creating flavorful formulas for every industry.

Are you already dreaming up your next gummy? Endose is here to help you bring that dream to life.

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