Creative Brand Marketing and the Power of Candy
In recent years, brands have cleverly harnessed the power of candy to revolutionize their marketing strategies. From jewelry to shoewear, companies have realized that candy offers not only a fun and engaging way to consume their products but also serves as a memorable marketing tool. Check out these companies that used candy for some creative branding!
Pop-Tarts Croc-Tarts
Because why can’t shoes and breakfast go together? When monster brands Pop Tarts and Crocs realized that their Unfrosted Pop-Tarts resembled that of the wildly popular hole filled Crocs, they decided to band together for a unique collab we never knew we needed! Fans everywhere entered for a chance to purchase the Pop-Tarts Croc-Tarts kit that included a box of Unfrosted Strawberry Pop-Tarts, Crocs shaped strawberry and blueberry flavored gummy Jibbitz charms with edible glue to decorate their unfrosted Pop-Tarts, a pair of Crocs Classic Clogs matching the color of an Unfrosted Pop-Tart, red strawberry filling inspired socks and Pop-Tart themed Jibbitz charms. 60 lucky people were chosen and now belong to an exclusive club that get to not only rock some awesome Crocs, but also got to eat some deliciously chewy Croc shaped gummies!
Swarovski
In November of 2022, crystal producer Swarovski took over The Mark Hotel in New York and transformed it into a gingerbread inspired wonderland where they showcased beautiful crystal creations and gorgeous sparkling jewelry that served as gift giving inspiration for the holidays. At the entrance of the hotel sat two matching candy carts where guests could not only purchase delicious hot chocolate, but also crystal shaped lollipops. These unique sweets were only available during the holidays and consumers were quick to take them off Swarovskis hands!
Butter Chardonnay
April Fools Day, the one day of the year where you can expect to be pranked by… pretty much everyone, companies included! Which is exactly what wine producer Jam Cellars did! On April first a video was posted to all of their social media where they announced their new product… Butter Chardonnay infused gummies! Shaped and decorated to resemble the Butter bottle and claiming to contain the equivalent of one glass of wine, these gummies took the internet by storm and had fans rushing to the link to purchase their own, only to be met with the reveal that it was all a big joke! While the disappointment was definitely felt, the creative prank was one to remember and now have consumers wondering if perhaps real ones could be available one day. We shall see!
