How To Get Started With Gummy Formulation

So, you’ve chosen your mold! Now what are you going to put in it? Here’s a breakdown of the things to decide on when choosing your gummy formula!

First, let’s start with your target audience. Who are they? What are they looking for? Do you cater to athletes looking for the perfect creatine gummy? Or do you sell beauty products and need the next big collagen gummy? If you’re making a functional gummy you may want to go the sugar-free route. Functional gummies are most often enriched with vitamins or other supplements catering to a specific audience. If used as conventional confectionery perhaps adding fruit juice is the way to go for extra sweetness! Checking out current gummy trends is a helpful way to create unique ideas while staying on brand, so don’t be afraid to check out what’s popular! Knowing your audience is the most important step and will set the stage for what you want your gummies to represent. Once you’ve decided that, you can move on to the next part!

Now it’s time to choose your base formula. We offer four base formulas, Gelatine, Pectin, Hybrid and Sugar-Free. Knowing your target audience will really help with this part. If you plan to cater to vegans and vegetarians then a pectin (non animal) will be the choice for you. Looking for something keto or diabetes friendly? Then a sugar-free option is what you need. Click this link to learn more about our base formulas. https://www.endosemolds.com/store/gummy-formulas

Now it’s time for flavors! Flavor is a crucial aspect of gummy customization. You can opt for traditional flavors like strawberry or cherry, or let your creativity shine by experimenting with unique combinations. Working with a flavor house can help you discover a distinct flavor profile that sets your gummies apart from the rest. 

Another important decision to make is whether you prefer natural or artificial colors and flavors in your gummies. Natural options often include fruit or vegetable extracts, providing a more wholesome appeal. Artificial colors and flavors, on the other hand, may offer a wider range of possibilities and vibrancy. 

If you’re interested in incorporating supplements into your gummy formulation, consider what specific supplements you plan to use. This could be anything from vitamins and minerals to herbal extracts or specialized nutrients. By determining your target audience and their specific needs, you can create gummies that offer extra health benefits. 

Lastly, consider whether you want to apply any coatings to your gummies. Coatings can add an extra layer of flavor, texture, or shine to your gummies. Popular coating options include sugar, carnauba wax, or starch. Experiment with different coatings to find the one that complements your gummy formula the best.

Customizing your own gummy formula is a fun and rewarding experience. By choosing the base formula, exploring flavors, considering functional aspects, and keeping up with industry trends, you can create gummies that cater to your specific needs or target market. Whether you're a candy enthusiast or an entrepreneur looking to start your own gummy business, the possibilities for customization are endless. So, why settle for store-bought gummies when you can create your very own delicious and unique treats? Let your imagination run wild and start your gummy customization journey!